Creators have the audiences. We build the companies.
We create the business, the brand and the product around an audience that already exists. Media, commerce, software, experiences.
We install leaders, run shared services and apply one playbook across every company. Creators are paid for distribution, not handed the keys.
5757 holds a founding stake in every venture. Each is its own company with its own P&L and its own exit.
Confidential02The parent builds the machine. Each venture raises for its own fuel.
- 5757 owns a founding stake in every venture for creating it, branding it and operating it. Majority where we operate alone; a controlling stake where an operating partner holds equity.
- A raise at the parent funds the team, shared services and early builds. Parent investors get exposure to all eight.
- A vehicle per venture for the capital-heavy ones: inventory, trips, production. Venture investors get equity in that company only and pick their shots.
- Shared services are charged back to each venture so every P&L stands on its own for a future buyer.
Entity types, states and securities mechanics to be set by counsel. This slide is the economic direction, not the legal form.
Parent · team · shared services · founding stake in every ventureConfidential03
Confidential04Separate companies. One system.
- 2.0 Squad drives FYND Fish. The media company sells the product company. Separate entities, no shared tech.
- Product Factory is there for any venture that wants it. Super Streaming sellers, FYND Fish, FYND Golf and 2.0 merch can use it. None have to.
- Creator OS is built for every creator. 5757's own ventures are early customers and proof, not the market.
- Production is shared. 2.0, ROUNDTRIP and Blink's install content use the same crews and playbook.
- One brand system, FYND. Fish and Golf run identical mechanics so the brand can expand into any category and customers already know how it works.
Confidential05Super Streaming
Live auctions and a store, layered on the creator's own stream. Twitch and YouTube at once, desktop and mobile.
- The creator's stream, not a destination. Whatnot built a marketplace. We build the layer a creator runs inside the audience they already have.
- Fees match the category leader. 8% on the item, processing passed through.
- Pure software. Fulfillment is the creator's call: do it yourself, or use Product Factory.
- Plan. Build, go live with creators who already want it, add more fast, stay lean toward a strategic sale.
Confidential06Live commerce is the fastest-growing way to sell. Creators don't own any of it yet.
Whatnot proved the mechanic and took the audience with it. Every creator who sells there is building Whatnot's marketplace, not their own. Super Streaming gives the mechanic back to the creator, on their stream, with their audience, on every platform at once.
Why it wins
- Creators keep their audience and their data.
- One auction runs on Twitch and YouTube simultaneously.
- Memorabilia created mid-stream, sold mid-stream.
- Lean team, software margins, built to be acquired.
Confidential07Sell live, on your own stream, to your own audience.
Host, mod and shipper roles. Start an item, run the clock, close bidding, complete the sale. Revenue, items sold and offers live on screen.
Fixed-price merch beside the auction. Preloaded inventory plus memorabilia created on the spot, mid-stream.
Mobile-first bidding with max bid, up-next queue, alerts and wallet. Scan a QR on the broadcast and you're in.
Current item, price and timer rendered into the Twitch and YouTube stream at once. One auction, every audience.
8% on the item, processing passed through. Creator paid on a schedule they can see.
Ship it yourself, or hand sold items to Product Factory for authentication, packing and shipping.
Confidential08Product Factory
Anything a creator-led business can sell, designed, sourced, stored and shipped by one team. Creators only sell.
- Built to make anything. Hard goods, soft goods, consumables, collectibles, packaging.
- For our ventures first. Bass fishing products, golf headcovers and markers, merch and apparel, consumables, sealed packs.
- Then for any creator who wants a product line without becoming a product company.
- A service, not a requirement. Any venture or creator can use it, or not.
Confidential09One factory, five ventures, every category.
Partner-brand baits repacked in sealed FYND boxes. Exclusive colorways. Later, an own FYND bait line.
FYND FishPremium leather and wool covers, enamel markers, serialized packs.
FYND Golf
Hats, tees, hoodies, outerwear for 2.0, ROUNDTRIP and Super Streaming sellers. Drops and evergreen.
2.0 · ROUNDTRIP · Super Streaming
Beverages, bars, candy, supplements, candles. Co-manufactured, private label. The highest-repeat category a creator can own.
2.0 · ROUNDTRIP
Signed jerseys, controllers and game-worn gear. Authentication, display cases and packaging for live auctions.
Super Streaming sellersConfidential10In-house product and packaging design. Brand systems per venture, never one look for all.
Vetted manufacturers by category. Negotiated exclusives, MOQs, lead times, quality control.
Pick, pack, ship for drops, crates, auctions and everyday orders. Returns and buyback intake.
Storefront build, drop pages, checkout, email and SMS. The creator's shop, run for them.
Inventory, landed cost and margin per SKU, per venture, flowing into Creator OS.
The opportunity
Every creator with an audience is one product line away from a second business. Almost none of them want to run a warehouse, a factory relationship or a Shopify theme. Product Factory does the part they don't want, and gets paid on every unit.
How it earns
A fee per order plus margin on the products it develops. Five ventures give it volume on day one.
Confidential11
FYND Fish
Baits you actually use, with a chance to pull something rare.
- Pick the style first. Jerkbait, crank, spinnerbait, soft plastic. The game starts after the choice.
- Trusted brands inside. Strike King, Rapala, Megabass colorways plus FYND-exclusive rares, sealed in FYND boxes.
- Online rip, then ship or buyback. Buyback on every tier. The bait never ships, it goes back in the pool.
- Long game. Own the marketplace for pulled baits. Own FYND bait line later.
Confidential12| Tier | Odds | What |
|---|---|---|
| Base | 70% | Standard partner colorway |
| FYND Select | 20% | Exclusive colorway, /500 |
| Rare | 7% | Limited colorway, /100 |
| Ultra | 2.5% | Special finish or artist, /25 |
| Grail | 0.5% | 1/1 or /5, or premium gear |
Every tier is a real bait from a real maker that you can fish. The premium buys the chance, not the bait.
Confidential13Pick your category. Then the game starts.
One mechanic for every FYND line. Learn it once with baits and you already know how every FYND product works.
Jerkbait, crank, spinnerbait, soft plastic. You always get a bait you'd actually throw.
Single sealed pack, or bundles of 3 to 20.
Open on camera in the app, revealed live. Or ship it sealed.
Take the buyback as store credit and the item never ships. Rip again.
Everything serialized. Resale with provenance. FYND buys back and relists.
Confidential14Open it on camera. Decide after you see it.
The pack is real and allocated to you the moment you buy. The rip happens in the app. What you do next is the business.
A sealed pack in the category you chose is pulled from inventory and tied to your order. Nothing is virtual.
Tap to open. The reveal plays live, shareable, odds on screen. Bundles rip one at a time.
Ship it, or take the buyback. Buyback pays store credit, instantly, on every tier including base.
A bought-back item never leaves the building. Base items go back in the pool for the next rip. Everything bought back is also listed in the Open Box store, where anyone can buy an opened bait or cover outright.
Fish shown. Golf and every future FYND line run the identical flow.
Confidential15Fewer boxes shipped. More boxes sold.
Every pull is a real bait from a real maker that you can fish. If it isn't the one you wanted, take the credit and rip again.
The reveal is content. Clips, streaks, grails on camera. Every rip markets the next one.
Buyback is paid in store credit. Money that would have left as a refund comes back as the next purchase.
A bought-back bait costs nothing to pack or ship. It goes back in the pool, or sells at a set price in the Open Box store to anyone who just wants the bait.
| Per $14.99 box, proposed | Shipped | Online, buyback |
|---|---|---|
| Cash kept by FYND | $14.99 | $5.99 |
| Bait cost consumed | $7.09 | $0 |
| Packaging | $1.25 | $0 |
| Fulfillment | $4.50 | $0 |
| Contribution | $2.15 | $5.99 |
Buyback is a $9.00 store credit on a $14.99 box, so FYND keeps $5.99 in cash and the bait. Bait cost is $7.09 expected across tiers; shown as $0 on the buyback side because the bait returns to inventory unconsumed. When the $9 credit is spent on the next rip, it is counted there. Blended at half of boxes ripped online and half of those taking buyback: about $3.11 per box, a 45% lift over all-shipped, with less inventory.
Confidential16
The original cast, back on one channel. A fishing studio built to sell FYND.
- The cast. Jon B, Rob Terkla, Justin Rackley, Andrew Flair. Each has run a 1M+ subscriber channel.
- One channel, three revenue lines. AdSense, sponsorship, merch.
- Paid on the CAST model, with ownership. Base salary plus a share of channel net, with incentives, and equity in 2.0 Squad.
- Lean by design. $200K production team, cheap travel. Two anchor sponsors make it highly profitable.
Confidential17A channel that sells a product company.
Three uploads a week. Tournaments, road trips, challenge formats, long-form sits with the cast. Built for watch time and repeat viewing.
Exclusive colorways debut on the channel first. Crate codes drive first-party data back to FYND.
Boat, outboard, truck, tackle, sunglasses, energy drink. Categories this cast has carried before. Two anchors, a handful of integrations.
Squad apparel through Product Factory. Drops tied to episodes, evergreen basics year round.
Super Streaming sessions for memorabilia, signed gear and crate rips, when the audience is warm.
Confidential18| Line | Base | Upside |
|---|---|---|
| AdSense · 2M views/mo at $35 RPM | $840K | $840K |
| Sponsorship | $1.0M | $2.0M |
| Merch, via Product Factory | $500K | $500K |
| Revenue | $2.34M | $3.34M |
| Cast comp | ~$900K | ~$1.2M |
| Production team | $200K | $200K |
| Travel | $100K | $100K |
| Merch COGS and overhead | $350K | $350K |
| EBITDA | ~$790K | ~$1.5M |
Sponsorship is the swing variable. Views could run well above 2M per month with this cast; 2M is the floor used.
Why it works
- Four proven audiences, one channel. The launch is the biggest day in fishing content that year.
- Sponsors this cast has carried before, now in one buy.
- Every episode sells FYND without a single ad read.
- A $200K team. The cast is the production value.
Confidential19
FYND Golf
Same FYND mechanic, premium golf. Sealed packs of headcovers and markers. Pick your club, pull your tier.
- Choose the club first. Driver, fairway, hybrid, blade, mallet. You always get a cover you'll put on your bag.
- Four tiers, published odds. Par 1 in 1.4, Birdie 1 in 4, Eagle 1 in 30, Ace 1 in 2,500. Serialized. No restocks.
- Online rip, buyback, Open Box, Market. Identical to Fish.
- Localization wins. Resort exclusives, private club runs, city series, event drops.
Confidential20A premium headcover is already a $100 purchase. The sealed pack adds the chase, the serial number and a reason to buy again. Resort, club and event series sell the same pack to a room that already wants it.
Confidential21The same pack, sold five ways.
Design worlds released as numbered series. Sell out, retire, never restock.
Destination-only series at the pro shop. The cover you can only pull there.
The club funds a member series and distributes it.
Tournament weeks, city editions, off-course rip stations at ranges and sim lounges.
Every pull serialized. Provenance follows it on resale. Buyback and relist, same as Fish.
Three to five pack bundles. Pick your club category before you buy.
Confidential22The cover you can only pull there.
Limited-edition chase headcovers tied to the places golfers already dream about. Pebble Beach. Pinehurst. Bandon. St Andrews. Sold only on site, numbered, never restocked.
- People travel for them. A trip to Pebble now ends at the FYND case in the pro shop. The pull is the souvenir, and the proof you were there.
- The resort wins too. A new reason to visit, a new line in the shop, a cut of every pack. Zero inventory risk for them.
- The chase compounds. Collectors want the set. Each new destination makes every earlier one more valuable on the Market.
- Serialized and registered. Every destination pull carries the course, the series and the number. Provenance you can't fake.
Confidential23Every pull has a serial number. Every serial has a story.
Pack opens in the app. Tier, design world and serial revealed on camera.
The pull is written to the FYND registry under your name. Provenance follows it forever.
Ship it to your bag. Take credit and rip again. Or list it on the Market at your price.
Bought-back covers sell outright in Open Box or relist on the Market with a clean history. The spread and the fee are ours.
Confidential24
ROUNDTRIP
Celebrity poker tour meets high-end golf travel. For people who love golf, love to gamble, and aren't afraid of the price.
- The trip is the show. A featured cast flies to a destination with the same bankroll each. It rides through golf wagers, late-night cards and side bets. Highest balance on the last night wins.
- The cast is the draw. Entertaining personalities who love golf and gambling. Not golf-industry names.
- The guests are the business. A larger group buys premium spots on the same trip. They buy the golf, the nights and the room.
Confidential25
A recorded series, live after-dark sessions, or both. The golf by day, the table by night. Every trip is a season.
A gambling partner as title. Their name on the bankroll, the table and the show. Then spirits, apparel, travel, equipment.
Premium guest spots sold off the back of the content. Demand from the show lets us charge what a golf trip never could.
The brand, the audience and a repeatable trip product. A hospitality partner buys that. The asset outlives any cast.
The alternative to retail guests: the gambling partner buys every spot on a trip for its own VIP clients. Zero acquisition cost, and they get a show built around their best customers.
Confidential26Four nights. One bankroll. Everything on camera.
Private transfer. Cast and guests meet at the house. Bankrolls issued on camera. The ledger opens.
Destination courses. Nassaus, skins, presses. Guests play alongside and run their own games.
The table. Acey Deucey is the signature game. Live or recorded. Guests in the room.
Final balances read. Winner takes the pot. The season ends.
Episodes drop. Next destination announced. Spots for the next trip open to the audience that just watched.
Confidential27Gambling brands spend millions on VIP golf trips with nothing to show on camera.
ROUNDTRIP gives one partner a title position on a show, their name on every bankroll and every table, a hosted trip for their own best clients, and a cast that talks about them for four nights. That's a package, not a sponsorship.
Travel is the floor. Sponsorship is the business. A hospitality partner is the exit.
Confidential28Creator OS
The operating system for the business of being a creator. Built for creators. Deployed by the agents and managers who run their rosters.
- PROOF. Watches the videos, learns what performs, blocks what the creator says shouldn't publish.
- Brand targeting. Reads the content, knows where the category's brands spend, hands over a ranked list.
- Contracts to invoices. Upload the deal. Deliverables and payments extracted. Invoices go out as work completes.
- Money and team pay. One P&L. Any comp structure. Automated payouts.
Confidential29Built for the creator. Deployed by the manager.
A manager opens one screen and sees every deal, deliverable, invoice and payout across the roster. Each creator owns their own data. If they leave the manager, it leaves with them.
The moat
Every contract, rate and outcome that flows through becomes market data nobody else has. License ad-spend data to start. Our own data takes over.
Watches the videos. Learns what performs with this audience. Pre-publish safety against whatever the creator says can't go out. The creator sets the rules.
Reads the content, knows what brands in the category spend and where, and hands the team a ranked list with a reason and a rate.
Upload the contract. Deliverables and payment terms extracted, human-checked. Invoices go out as work completes. Brand review portal for cuts and changes.
Every revenue source in one P&L. Cash, tax reserve, video-level profit.
Any comp structure: base plus share, per video, pooled, tiered. Automated payouts on partner rails.
Confidential30Blink
Professional holiday lighting, booked in minutes. Photos of the house, an instant design and price, a certified installer.
- No sales calls, no ladders, no January untangling. Install, mid-season maintenance and takedown included.
- Two sides. Homeowners book in about 60 seconds. Local installers accept jobs and get paid by Blink.
- Why 5757. We can build content in this space nobody else is making, and drive sign-ups faster than any lighting company can. And we're modernizing a category that is overlooked and still not automated.
Confidential31Homeowner books. Crew installs. HQ runs the network.
Homeowner · Glowtrace
Four photos from the curb. Glowtrace traces the roofline, counts stories, trees and bushes, measures the walkway and prices every zone. 94% measurement confidence, adjustable by the homeowner.
Install crew
Pre-sold jobs nearby. Accept, run the day's route, load materials, install, upload photos, get paid by Blink.
Blink HQ
Every market, every job, every dollar. Dispatch, payments held until the homeowner approves, crew payouts released.
Confidential32A category run on phone calls, ladders and a quote three days later.
Professional holiday lighting is a real, repeat, high-ticket home service that has never been productized. Blink removes the site visit and the sales call, gives the homeowner a design and a price in a minute, and gives installers pre-sold routes instead of cold leads.
- Content is the acquisition engine. Before-and-afters, time-lapses, crews on the job. The install is the ad.
- Own crew in the home market, network everywhere else. Blink takes a platform cut on network jobs and full margin on its own.
- Repeat by default. The same house, every season, with the design already on file.
Confidential33